We build and transform the brands that make generations healthier and happier.

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Lifeforce

Democratizing access to medicine 3.0 and adding life to people’s years.

Insights & Strategy

Giving people more control over their health and lives.

Identity

Differentiating in a highly technical space with a confident look.

Packaging & Retail

Elegant packaging with pops of energizing color.

Art Direction

Capturing real moments of a life lived well.

Digital Experience

Making it easy to understand your “lifescore” and get guidance.

We evolved Lifeforce’s brand from performance fitness to a broader health-conscious audience, growing the business and bringing proactive health to thousands of new customers.

“Our incredible partners at Herman-Scheer helped us gain clarity and pushed us to be different, not just better. Thank you Herman-Scheer!”

– Paige Dunn, CMO

Work Impact

Neuro

Transforming a single sku D2C nootropic into a nationwide best seller.

Insights & Strategy

Unlocking growth by moving from a niche biohacker audience to growing segment of health optimizers.

Identity

A flexible identity that works across unique form factors, flavors, and benefits.

Packaging & Retail

Now across 30k shelves from retailers like CVS and Walgreens to WholeFoods & Erewhon.

Art Direction

A distinct visual system to showcase Neuro’s science and the aspirational lifestyles it enables.

Digital Experience

An e-commerce engine meant for subscription and optimized touchpoints throughout the journey.

Content Marketing

The content to supercharge Neuro’s marketing efforts for launch and beyond.

We grew Neuro from a single SKU D2C brand to a retail powerhouse at Erewhon, Whole Foods, Walmart, and CVS, with top-seller status on Amazon and TikTok Shop.

“Our business would not be what it is today without the homies at Herman-Scheer”

– Kent Yoshimura, CEO

Work Impact

Myo

Positioning Myo as modern physical therapy for body brilliance™.

Insights & Strategy

Transformed Myodetox from misunderstood to magnetic—reframing their offer and unlocking a scalable brand position.

Identity

Dropped the “detox.” Claimed “Myo.” Built a brand that feels as smart, strong, and brilliant as the care it delivers.

Art Direction

Replaced gym-core clichés with real-life movement—creating a visual system that’s as human as it is high-converting.

Digital Experience

Rebuilt the website as a growth engine—clarifying the care, showcasing the method, and boosting client conversions.

Physical Experience

Reimagined in-clinic spaces to feel as elevated, intuitive, and empowering as the care itself.

Merch

Extended the brand into wearable touchpoints—making body brilliance something you can feel, rep, and move in.

We evolved Myo into a modern physical therapy brand—clarifying the story, energizing the team, and setting the stage for national expansion.

“This is the most honest expression of who we are now and where we’re headed. Big love to the crew at Herman-Scheer for their partnership.”

— Scott Marcaccio, Founder & CEO

Work Impact

Bobbie

Putting the mom-founded formula on the map with a 9% converting site.

Insights & Strategy

Building a launch to disrupt the category.

Digital Experience

High-performing e-commerce that builds trust with parents.

Art Direction

Heartwarming visual vignettes that celebrate all feeding journeys.

Content Marketing

Full-funnel content with storytelling from experts and customers.

We led Bobbie’s e-comm launch, selling out in 3 months and creating one of Shopify’s top-converting websites, putting Bobbie on the map as a category leader.

“You guys know how to build beautiful, functional but also genuinely helpful ecommerce experiences. Grateful for the time, energy, and collaboration.”

– Kim Chappell, CMO

Work Impact

BetterUp

Bringing the coaching experience to millions with multi-channel content.

Social Strategy

Leading with actionable content that’s educational and aspirational.

Content Marketing

Resonating with daily saveable moments that are strikingly vibrant.

Digital Experience

Captivating animated infographics keep you scrolling to conversion.

Event campaign

Amplifying an event message beyond the 20,000+ attendees.

Production

Capturing a bank of social-friendly videos in trending formats.

We launched BetterUp’s D2C business lines, driving exponential growth, new audiences, and solidifying its leadership position in human potential.

“You all are a special group. We appreciate everything you’ve done to help build our brand.”

– Gwendolyn Keefe, VP Marketing

Work Impact

Earthbar

Evolving a 50-year-old vitamin shop into a nationwide wellness chain.

Insights & Strategy

Reframing what wellness *really* means to people today.

Identity

A bold, timeless system that shines across touchpoints.

Packaging & Retail

Appetite-inducing illustrations for products you’re proud to hold.

Digital Experience

Unifying online and IRL experiences with a highly-functional website.

Physical Experience

Storefronts and signange that celebrate modern wellness.

Art Direction

Bright lifestyle moments and imagery heroizing product.

We revitalized Earthbar, a 50-year-old brand, helping it thrive in a newly competitive market and building a powerful e-commerce engine. Our rebrand was successfully rolled out across 40+ locations including their flagships in all California Equinox’s.

Work Impact

See all work

The next Ten Years of health and wellbeing will be defined by the brands that embrace the transition

From

Reactive

Institutional

Taboo Topics

Buying

Proactive

Self-care

Destigmatized

Belonging

We bring value to enterprises and startups pulling the future of healthcare, self care and wellbeing forward through:

Insights

Audience Identification & Values
Category Definition & White Space
Brand Equity & Stretch
Experience Innovation

Brand & Identity

Positioning
Naming
Architecture
Visual & Verbal Identity

Digital Experience & E-Commerce

User Journey Mapping
Content Architecture
UX & UI Design
Conversion Optimization

Packaging & Retail

Product Strategy
Design Systems
Merchandising & Display

Campaigns & Content

Creative Development
Production
Content Creation
Influencer & Creator

Measurement

Tracking & Lifecycle Metrics
Category & Audience Sizing
Brand Modernization & Refresh
Creative Testing

Get in touch

Business Impact

Industry Insights, Features and Provocations.

View All Blog Posts

The Healthcare and Fitness Data Reckoning

Wearables, accessible labs, and rising health IQs are making efficacy the new currency of trust. Brands that don’t evolve will be left behind.

You’re Not Fundraising Anymore. Act Like It.

One of the biggest challenges founders face is not effectively, cognitively, and spiritually transitioning from fundraising into actually running the…

Leadership

The Slow Burn: Brand Degradation

Every word, asset, touchpoint, and experience shapes your brand—but they can also degrade it. Brand leaders must proactively check for misalignment to stay competitive.

How can we help?

hello@herman-scheer.com