Myo
Positioning Myo as modern physical therapy for body brilliance™.
Insights & Strategy
Transformed Myodetox from misunderstood to magnetic—reframing their offer and unlocking a scalable brand position.
Identity
Dropped the “detox.” Claimed “Myo.” Built a brand that feels as smart, strong, and brilliant as the care it delivers.
Art Direction
Replaced gym-core clichés with real-life movement—creating a visual system that’s as human as it is high-converting.
Digital Experience
Rebuilt the website as a growth engine—clarifying the care, showcasing the method, and boosting client conversions.
Physical Experience
Reimagined in-clinic spaces to feel as elevated, intuitive, and empowering as the care itself.
Merch
Extended the brand into wearable touchpoints—making body brilliance something you can feel, rep, and move in.
We evolved Myo into a modern physical therapy brand—clarifying the story, energizing the team, and setting the stage for national expansion.
“This is the most honest expression of who we are now and where we’re headed. Big love to the crew at Herman-Scheer for their partnership.”
— Scott Marcaccio, Founder & CEO
Work Impact
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Neuro
Turning a single sku D2C nootropic into a nationwide best seller.
Insights & Strategy
Unlocking growth by moving from a niche biohacker audience to growing segment of health optimizers.
Identity
A flexible identity that works across unique form factors, flavors, and benefits.
Packaging & Retail
Now across 30k shelves from retailers like CVS and Walgreens to WholeFoods & Erewhon.
Art Direction
A distinct visual system to showcase Neuro’s science and the aspirational lifestyles it enables.
Digital Experience
An e-commerce engine meant for subscription and optimized touchpoints throughout the journey.
Content Marketing
The content to supercharge Neuro’s marketing efforts for launch and beyond.
We grew Neuro from a single SKU D2C brand to a retail powerhouse at Erewhon, Whole Foods, Walmart, and CVS, with top-seller status on Amazon and TikTok Shop.
“Our business would not be what it is today without the homies at Herman-Scheer”
– Kent Yoshimura, CEO
Work Impact
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Develop Health
Transforming how the medical world prescribes life-changing medication.
Insights & Strategy
Anchoring the brand for the prescriber, whose adoption pulls providers, pharma, PBMs, EHRs, and patients with it.
Identity
A system distinctive enough to break out of healthcare SaaS and disciplined enough for the biggest pharma companies in the world.
Art Direction
Imagery that focuses on warm, human-centered moments that reinforce the clarity and confidence of our identity.
Digital Experience
A modular site for the full audience map, and UI work that extends the visual language into the platform itself.
We brought Develop Health to life from the ground up, building the strategy, identity, and digital experience to introduce a new category of healthcare AI with clarity and credibility.
“Loving the new site plus identity! Your team is super talented and professional. Thanks again!”
– Mel van Londen, Co-Founder & CEO
Work Impact
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Native
Modernizing the OG of clean personal care with a sensorial digital-first refresh.
Insights & Strategy
Defining a roadmap for a refreshed digital and content experience to elevate Native on their site and across retailers.
Digital Experience
UX strategy and web design uniting content and commerce, making discovery intuitive and conversion effortless.
Art Direction & Production
Brand visual system reimagining how to capture product, people, application, scent—and the sensory joy behind it all.
Content Creation
1500+ pieces of e-content rolled out across the entire product line, driving growth and a fresh look at major retailers.
Product Launch Campaign
Launching a new product line with a concept that brings sensory indulgence to the neglected sensitive skin category.
Minicircle
Elevating human potential with well-tolerated gene therapy.
Insights & Strategy
Transformed complex gene therapy science into an empowering brand story rooted in optimism.
Identity
A DNA-inspired brandmark, iridescent accent colors, and humanistic details create an identity built for personal transformation.
Digital Experience
Designed an immersive journey guiding users to align their biology with their boldest ambitions.
Packaging
A system that signals scientific credibility and modern confidence in a discreet, personal format.
Content Marketing
Positioned Minicircle as a vibrant cultural movements while simplifying the science and celebrating human potential.
Herman-Scheer are a cohesive team of surprisingly tasteful, restrained, and skillful artists who carefully listened to our company’s story and transformed that into beautiful, functional design system. Our company’s mission and soul shines through our brand with authentic simplicity.
— Mac Davis, CEO
Work Impact
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Bobbie
Putting the mom-founded formula on the map with a 9% converting site.
Insights & Strategy
Building a launch to disrupt the category.
Digital Experience
High-performing e-commerce that builds trust with parents.
Art Direction
Heartwarming visual vignettes that celebrate all feeding journeys.
Content Marketing
Full-funnel content with storytelling from experts and customers.
We led Bobbie’s e-comm launch, selling out in 3 months and creating one of Shopify’s top-converting websites, putting Bobbie on the map as a category leader.
“You guys know how to build beautiful, functional but also genuinely helpful ecommerce experiences. Grateful for the time, energy, and collaboration.”
– Kim Chappell, CMO
Work Impact
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Absorb Co.
Revolutionizing supplements with solutions you can actually feel.
Insights & Strategy
These aren’t supplements, they’re solutions.
Naming & Identity
Taking cues from 5x more bioavailability to keep your attention.
Packaging & Retail
Shelf blocking meets scroll stopping in this highly functional design.
Art Direction
Relatable lifestyle paired with scientific appetite appeal.
Digital Experience
Vibrant and grid-based organization that helps you take it all in.
Our partnership helped Absorb Co land Erewhon, amass 250K followers pre-launch, and surpass all year-one sales targets.
Work Impact
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Eko
Evolving Eko from hardware brand to healthtech ecosystem.
Insights & Strategy
Reframed Eko from stethoscope hardware to clinical AI leader.
Identity
Shifted focus from features to feelings—confidence, clarity, and care.
Art Direction
Elevated the value of real-time data and FDA-cleared AI at the point of care.
App Design
Designed a UI that makes the tech feel trustworthy, not intimidating.
Web Design
Crafted a conversion system for enterprise, consumer, and membership models.
The team brought sharp thinking, zero ego, and a ton of heart to every step of the process. What we walked away with wasn’t just a new look—it was a clearer, bolder articulation of who we are and where we’re going.
That clarity has made a real impact across our go-to-market and partner conversations.
— Jason Bellet, Co-Founder & CBO
Work Impact
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