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We build and transform the brands that make generations healthier and happier.

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Bobbie
Neuro
Alma
Olay
Lifeforce
Olipop
BowFlex
Earthbar
Gainful
Velotric
Postscript

Lifeforce

Democratizing access to medicine 3.0 and adding life to people’s years.

Neuro

Transforming a single sku D2C nootropic into a nationwide best seller.

Bobbie

Putting the mom-founded formula on the map with a 9% converting site.

BetterUp

Bringing the coaching experience to millions with multi-channel content.

Earthbar

Evolving a 50-year-old vitamin shop into a nationwide wellness chain.

The next Ten Years of health and wellbeing will be defined by the brands that embrace the transition

From

Reactive
Institutional
Taboo Topics
Buying

To

Proactive
Self-care
Destigmatized
Belonging

We bring value to enterprises and startups pulling the future of healthcare, self care and wellbeing forward through:

Insights

  • Audience Identification & Values
  • Category Definition & White Space
  • Brand Equity & Stretch
  • Experience Innovation

Brand & Identity

  • Positioning
  • Naming
  • Architecture
  • Visual & Verbal Identity

Digital Experience & E-Commerce

  • User Journey Mapping
  • Content Architecture
  • UX & UI Design
  • Conversion Optimization

Packaging & Retail

  • Product Strategy
  • Design Systems
  • Merchandising & Display

Campaigns & Content

  • Creative Development 
  • Production
  • Content Creation
  • Influencer & Creator

Measurement

  • Tracking & Lifecycle Metrics
  • Category & Audience Sizing
  • Brand Modernization & Refresh
  • Creative Testing

Business Impact

How can we help?

hello@herman-scheer.com