Furniture to thrive in. | Case Study

In an industry that fixates on the aspirational, Castlery is the modern furniture brand that exists to open our eyes to the spaces we already have — offering furnishings intended for our real lives.

Results

Since rebranding, the company’s had a 600% increase in revenue and a successful US launch.

Brand Strategy

Identity Design

Web Design

Art Direction

Content Production

The identity was designed to match the craftsmanship of the furniture itself. Featuring a brand mark that utilizes precision geometric line work. Graphic treatments that connote customization. And a warm, inviting palette as a cozy ode to home.

Tables that operate as headquarters. Beds that moonlight as pirate ships. Couches that double as the best seats in the house. Castlery understands that furniture isn’t just furniture, so we made sure that was reflected through our digital storytelling.