Earthbar Revitalization | 50-Year-Old Business Rebranded by Herman-Scheer

Insights & Strategy

Reframing what wellness *really* means to people today.

Identity

A bold, timeless system that shines across touchpoints.

Packaging & Retail

Appetite-inducing illustrations for products you're proud to hold.

Digital Experience

Unifying online and IRL experiences with a highly-functional website.

Physical Experience

Storefronts and signange that celebrate modern wellness.

Art Direction

Bright lifestyle moments and imagery heroizing product.

We revitalized Earthbar, a 50-year-old brand, helping it thrive in a newly competitive market and building a powerful e-commerce engine. Our rebrand was successfully rolled out across 40+ locations including their flagships in all California Equinox’s.

Work Impact

Contact us to talk about your brand.

Earthbar