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Earthbar
Your home for holistic wellbeing.
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In 1971, it was a humble, West Hollywood vitamin shop. But by 2021, Earthbar was an icon, ready to expand its footprint and refresh the entire brand. From positioning and retail experience to e-commerce and product naming.
Results
A rebrand & new ecomm platform for a 50-year-old brick & mortar legacy company.
Brand Strategy
Identity Design
Product Strategy
Packaging Design
Web & E-Commerce
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To start, we reframed what wellness *really* means to people today. Then we unified online and IRL brand moments with a bold, timeless design system. With appetite appeal in every touchpoint.
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The result? A business-driving brand evolution. A stand out in a sea of sameness. Complete with a relatable, yet expert tone of voice that spans the entire experience.
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Have an idea?
Want to hear from us?
👋 hello@herman-scheer.com