From identity to web experience, our north star: icon status that converts. We created a design system based on bestselling pieces. Paired that with a rich, contrasty palette. And allowed luxe, minimal layouts to boldly break through the category clutter.

A brand narrative that reads like a novel. An ecomm experience that balances storytelling and selling. An original content series taking us to Guadalajara and back. Just a sampling of how we set up Industry West to win in a very crowded category.

From strategy to shoot, we partnered with Industry West to fuel their next stage of growth. To bring them into their next era – a B2B design powerhouse for hoteliers. And a D2C furnisher for modern space makers.