Myo Rebrand | Modern Physical Therapy for Body Brilliance™ by Herman-Scheer

Transformed Myodetox from misunderstood to magnetic—reframing their offer and unlocking a scalable brand position.

Dropped the “detox.” Claimed “Myo.” Built a brand that feels as smart, strong, and brilliant as the care it delivers.

Replaced gym-core clichés with real-life movement—creating a visual system that’s as human as it is high-converting.

Rebuilt the website as a growth engine—clarifying the care, showcasing the method, and boosting client conversions.

Reimagined in-clinic spaces to feel as elevated, intuitive, and empowering as the care itself.

Extended the brand into wearable touchpoints—making body brilliance something you can feel, rep, and move in.

We evolved Myo into a modern physical therapy brand—clarifying the story, energizing the team, and setting the stage for national expansion.

“This is the most honest expression of who we are now and where we’re headed. Big love to the crew at Herman-Scheer for their partnership.”

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