Differentiating an e-bike in a highly competitive market, because it's fun.
Insights & Strategy
Say hello to the e-bike built to rekindle the joy of riding a bicycle.
Identity
A vibrant toolkit with bike-inspired colors that emphasize “fun.”
Brand Campaign
Content to launch new products and bring the brand ethos to life.
Art Direction
Highlighting the little moments that reframe the mundane.
Content Marketing
Clever creative that sparked curiosity and conversion.
Production
A multi-day, on-location shoot to capture the bikes in action.
Our rebrand grew Velotric’s voice of customer from 1% to 12%, leveling up key metrics and elevating the brand to become an industry leader.
“Velotric is a brand-driven company. Our investment into branding has brought us so much positive impact.” Ted Li, CMO