Minicircle
Elevating human potential with well-tolerated gene therapy.
Insights & Strategy
Transformed complex gene therapy science into an empowering brand story rooted in optimism.
Identity
A DNA-inspired brandmark, iridescent accent colors, and humanistic details create an identity built for personal transformation.
Packaging
A system that signals scientific credibility and modern confidence in a discreet, personal format.
Content Marketing
Positioned Minicircle as a vibrant cultural movements while simplifying the science and celebrating human potential.
Eko
Evolving Eko from hardware brand to healthtech ecosystem.
Insights & Strategy
Reframed Eko from stethoscope hardware to clinical AI leader.
Identity
Shifted focus from features to feelings—confidence, clarity, and care.
App Design
Designed a UI that makes the tech feel trustworthy, not intimidating.
Happier
Rebranding meditation by meeting people where they are.
Insights & Strategy
Giving busy people a way to go deeper with meditation.
Identity
A calming yet confident brand world, with playful moments.
Digital Experience
An approachable way for people to engage with meditation.
Art Direction
Capturing daily moments where mindfulness matters.
Spring Health
Activating a B2B2C community on social with content rooted in mission.
Social Strategy
Empowering others to advocate for accessible mental healthcare.
Content Marketing
Supporting people along their mental health journeys.
Community Management
Nurturing a community of members, providers, and business leaders.
Juno
Setting a new standard for Canadian veterinary care.
Insights & Strategy
Breaking away from a traditionally unpleasant vet experience.
Naming & Identity
Friendly branding that feels like coming home to your best friend.
Art Direction
Balancing warm and inviting with clinical and credible.
Digital Experience
Giving pet owners a seamless way to find top-notch vet care.
Physical Experience
Designing a welcoming space where pets and people feel at ease.
Employer Branding
Forging a new path where vet professionals know they matter.
Fig
Helping millions with dietary restrictions find the foods they can eat.
Insights & Strategy
Seamlessly find foods that work for you and connect with others.
Identity
Infusing levity and light with cues from internet culture.
Digital Experience
Find thousands of products and scan any barcode, wherever you are.
Art Direction
High-contrast photography that celebrate inclusive eating.
Brand Campaign
Muti-channel campaign to launch the brand telling who "Fig is for."
Content Marketing
Content that's equal parts app education and community building.
Production
Visuals showing the product in-use and the joy that comes with it.
Expectful
Setting up the go-to motherhood app for explosive growth and acquisition.
Insights & Strategy
The journey to "mom" is transformational, requiring holistic support.
Identity
Creating a warm and inclusive space destination women feel seen.
Digital Experience
Offering a rich library of resources from articles to meditations.
Art Direction
Conveying the diversity of motherhood experiences.
Content Marketing
Welcoming moms into a journey with the brand with relatable content.
Dipsea
Increasing the audio erotica app's conversion by 30% after rebranding.
Insights & Strategy
Introducing desire with an app created for women, by women.
Identity
An evocative design system replete with curves and a lush palette.
Digital Experience
Get lost in a story with barely there UI and immersive motion.
Art Direction
Small desirable moments that inspire women to listen and imagine.
Production
Capturing an asset library that felt really hot and really real.
Alma
Accelerating awareness and growth with providers and consumers.
Insights & Strategy
Facilitating therapist-client relationships in a deeply human way.
Brand Campaign
Providers are centered, showing that “someone” is not just anyone.
Art direction
Grounded in authenticity with vulnerable & warm portraiture.
Content Marketing
Supported a full-funnel campaign across paid and owned channels
Production
Documentary-style crew captured therapists in their spaces.
FreePower
Making wireless charging technology ubiquitous.
Insights & Strategy
Transforming everyday surfaces into the spaces that connect us.
Identity
A bold identity to launch a transformational technology.
Digital Experience
An interactive web design that places technology at the forefront.
Activation
Immersive, award-winning digital and physical experiences.
Packaging
Textured packaging with subtle brand touches and color accents.
Art Direction
Cutting-edge art direction for the modern era.