Food, Bev, & Supplements – Herman-Scheer

Postscript

Opening the flagship of the highly curated specialty market & cafe.

Insights & Strategy

A sophisticated brand that highlights quality and craft.

Naming & Identity

Inspiring delight through the little extra, the above and beyond.

Digital Experience

Get a taste of the space and order ahead.

Physical Experience

Bringing an artisan’s touch to every corner of the space.

Packaging & Retail

Unconventional designs that stand out on-shelf.

Art Direction

Sculptural arrangements showcasing curation and craftsmanship.

Brand Campaign

Hyper-local, out-of-home campaign—with free coffee, of course.

Content Marketing

Content capturing a community-driven, delicious destination.

Postscript has become a destination for discovery and everyday eating in San Francisco while planning for huge growth in new markets.

Work Impact

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Lifeforce

Democratizing access to medicine 3.0 and adding life to people's years.

Insights & Strategy

Giving people more control over their health and lives.

Identity

Differentiating in a highly technical space with a confident look.

Packaging & Retail

Elegant packaging with pops of energizing color.

Art Direction

Capturing real moments of a life lived well.

Digital Experience

Making it easy to understand your "lifescore" and get guidance.

We evolved Lifeforce’s brand from performance fitness to a broader health-conscious audience, growing the business and bringing proactive health to thousands of new customers.

“Our incredible partners at Herman-Scheer helped us gain clarity and pushed us to be different, not just better. Thank you Herman-Scheer!”

– Paige Dunn, CMO

Work Impact

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Zankou

Elevating an LA food-scene staple for future expansion.

Insights & Strategy

Redefining fast-casual comfort food through a decades-old legacy.

Identity

Elevating a go-to destination for from-scratch Mediterranean cuisine.

Digital experience

Building a beautifully convenient way to order Zankou classics.

Physical Experience

Exterior branding and menus that are recognizable but refreshed.

Packaging & Retail

Designing bold, playful packaging that says, "I love garlic sauce."

Art direction

Appetizing and authentic moments of food-driven joy.

Production

Studio and on-location shoots to support IRL and online channels.

Neuro

Transforming a single sku D2C nootropic into a nationwide best seller.

Insights & Strategy

Unlocking growth by moving from a niche biohacker audience to growing segment of health optimizers.

Identity

A flexible identity that works across unique form factors, flavors, and benefits.

Packaging & Retail

Now across 30k shelves from retailers like CVS and Walgreens to WholeFoods & Erewhon.

Art Direction

A distinct visual system to showcase Neuro’s science and the aspirational lifestyles it enables.

Digital Experience

An e-commerce engine meant for subscription and optimized touchpoints throughout the journey.

Content Marketing

The content to supercharge Neuro’s marketing efforts for launch and beyond.

We grew Neuro from a single SKU D2C brand to a retail powerhouse at Erewhon, Whole Foods, Walmart, and CVS, with top-seller status on Amazon and TikTok Shop.

“Our business would not be what it is today without the homies at Herman-Scheer”

– Kent Yoshimura, CEO

Work Impact

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Gainful

Launching the first completely customizable protein.

Insights & Strategy

Bringing protein powder out of the weight room and onto the kitchen counter.

Identity

Personalizing protein powder in an approachable way that stands out.

Packaging & Retail

Elevating the unboxing experience and makes it all about you.

Digital Experience

Providing a straightforward way to get a personalized protein powder.

Art Direction

Sophisticated fitness imagery in unexpected angles and environments.

We positioned Gainful to become leader in personalized nutrition, securing retail partnerships with GNC, Target, and Vitamin Shoppe, while building a powerful e-commerce engine.

Work Impact

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Fig

Helping millions with dietary restrictions find the foods they can eat.

Insights & Strategy

Seamlessly find foods that work for you and connect with others.

Identity

Infusing levity and light with cues from internet culture.

Digital Experience

Find thousands of products and scan any barcode, wherever you are.

Art Direction

High-contrast photography that celebrate inclusive eating.

Brand Campaign

Muti-channel campaign to launch the brand telling who "Fig is for."

Content Marketing

Content that's equal parts app education and community building.

Production

Visuals showing the product in-use and the joy that comes with it.

Within 12 months of our launch, Fig reached 1 million members, steadily grew its MRR, and became a beloved product for its audience.

Work Impact

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Feals

Removing the taboo of cannabis as an effective way to feel better.

Insights & Strategy

Addressing real problems people face—and offering a simple solution.

Naming & Identity

Giving people a better way to feel better.

Packaging & Retail

Swapping the traditional amber bottle for a display-worthy vessel.

Digital Experience

Providing an approachable way to learn about CBD and its benefits.

Art Direction

Showing everyday moments that CBD can complement.

Production

Sharing real stories of how CBD has transformed people's lives.

Feals became the #1 cannabis-oriented wellness brand through our work, outpacing competitors and sustaining impressive growth.

Work Impact

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Fatty15

Introducing the world's first essential fatty acid with a top 1% Shopify store.

Insights & Strategy

Fighting the misconception that all fats are bad for you.

Digital Experience

Driving sales and highlighting the advanced scientific research.

Messaging

Making a complex supplement simple and approachable.

Art Direction

Bringing a remarkable origin story to life with stunning visuals.

We led Fatty15’s launch, selling out in 2 months and creating one of Shopify’s top-converting websites, positioning it as a category leader.

“Your website continues to perform well and we are still in the top 1% of all Shopify companies in our cohort.”

– Eric Venn Watson, Co-Founder

Work Impact

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Earthbar

Evolving a 50-year-old vitamin shop into a nationwide wellness chain.

Insights & Strategy

Reframing what wellness *really* means to people today.

Identity

A bold, timeless system that shines across touchpoints.

Packaging & Retail

Appetite-inducing illustrations for products you're proud to hold.

Digital Experience

Unifying online and IRL experiences with a highly-functional website.

Physical Experience

Storefronts and signange that celebrate modern wellness.

Art Direction

Bright lifestyle moments and imagery heroizing product.

We revitalized Earthbar, a 50-year-old brand, helping it thrive in a newly competitive market and building a powerful e-commerce engine. Our rebrand was successfully rolled out across 40+ locations including their flagships in all California Equinox’s.

Work Impact

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Bobbie

Putting the mom-founded formula on the map with a 9% converting site.

Insights & Strategy

Building a launch to disrupt the category.

Digital Experience

High-performing e-commerce that builds trust with parents.

Art Direction

Heartwarming visual vignettes that celebrate all feeding journeys.

Content Marketing

Full-funnel content with storytelling from experts and customers.

We led Bobbie’s e-comm launch, selling out in 3 months and creating one of Shopify’s top-converting websites, putting Bobbie on the map as a category leader.

“You guys know how to build beautiful, functional but also genuinely helpful ecommerce experiences. Grateful for the time, energy, and collaboration.”