Elevating human potential with well-tolerated gene therapy.
Insights & Strategy
Transformed complex gene therapy science into an empowering brand story rooted in optimism.
Identity
A DNA-inspired brandmark, iridescent accent colors, and humanistic details create an identity built for personal transformation.
Digital Experience
Designed an immersive journey guiding users to align their biology with their boldest ambitions.
Packaging
A system that signals scientific credibility and modern confidence in a discreet, personal format.
Content Marketing
Positioned Minicircle as a vibrant cultural movements while simplifying the science and celebrating human potential.
Herman-Scheer are a cohesive team of surprisingly tasteful, restrained, and skillful artists who carefully listened to our company’s story and transformed that into beautiful, functional design system. Our company’s mission and soul shines through our brand with authentic simplicity.