Bobbie
Putting the mom-founded formula on the map with a 9% converting site.
Insights & Strategy
Building a launch to disrupt the category.
Art Direction
Heartwarming visual vignettes that celebrate all feeding journeys.
Content Marketing
Full-funnel content with storytelling from experts and customers.
Minicircle
Elevating human potential with well-tolerated gene therapy.
Insights & Strategy
Transformed complex gene therapy science into an empowering brand story rooted in optimism.
Identity
A DNA-inspired brandmark, iridescent accent colors, and humanistic details create an identity built for personal transformation.
Packaging
A system that signals scientific credibility and modern confidence in a discreet, personal format.
Content Marketing
Positioned Minicircle as a vibrant cultural movements while simplifying the science and celebrating human potential.
Fatty15
Introducing the world's first essential fatty acid with a top 1% Shopify store.
Insights & Strategy
Fighting the misconception that all fats are bad for you.
Digital Experience
Driving sales and highlighting the advanced scientific research.
Messaging
Making a complex supplement simple and approachable.
Art Direction
Bringing a remarkable origin story to life with stunning visuals.
Absorb Co.
Revolutionizing supplements with solutions you can actually feel.
Insights & Strategy
These aren't supplements, they're solutions.
Naming & Identity
Taking cues from 5x more bioavailability to keep your attention.
Packaging & Retail
Shelf blocking meets scroll stopping in this highly functional design.
Art Direction
Relatable lifestyle paired with scientific appetite appeal.
Digital Experience
Vibrant and grid-based organization that helps you take it all in.
Juno
Setting a new standard for Canadian veterinary care.
Insights & Strategy
Breaking away from a traditionally unpleasant vet experience.
Naming & Identity
Friendly branding that feels like coming home to your best friend.
Art Direction
Balancing warm and inviting with clinical and credible.
Digital Experience
Giving pet owners a seamless way to find top-notch vet care.
Physical Experience
Designing a welcoming space where pets and people feel at ease.
Employer Branding
Forging a new path where vet professionals know they matter.
Gainful
Launching the first completely customizable protein.
Insights & Strategy
Bringing protein powder out of the weight room and onto the kitchen counter.
Identity
Personalizing protein powder in an approachable way that stands out.
Packaging & Retail
Elevating the unboxing experience and makes it all about you.
Digital Experience
Providing a straightforward way to get a personalized protein powder.
Art Direction
Sophisticated fitness imagery in unexpected angles and environments.
Postscript
Opening the flagship of the highly curated specialty market & cafe.
Insights & Strategy
A sophisticated brand that highlights quality and craft.
Naming & Identity
Inspiring delight through the little extra, the above and beyond.
Digital Experience
Get a taste of the space and order ahead.
Physical Experience
Bringing an artisan’s touch to every corner of the space.
Packaging & Retail
Unconventional designs that stand out on-shelf.
Art Direction
Sculptural arrangements showcasing curation and craftsmanship.
Brand Campaign
Hyper-local, out-of-home campaign—with free coffee, of course.
Content Marketing
Content capturing a community-driven, delicious destination.
Fig
Helping millions with dietary restrictions find the foods they can eat.
Insights & Strategy
Seamlessly find foods that work for you and connect with others.
Identity
Infusing levity and light with cues from internet culture.
Digital Experience
Find thousands of products and scan any barcode, wherever you are.
Art Direction
High-contrast photography that celebrate inclusive eating.
Brand Campaign
Muti-channel campaign to launch the brand telling who "Fig is for."
Content Marketing
Content that's equal parts app education and community building.
Production
Visuals showing the product in-use and the joy that comes with it.
Feals
Removing the taboo of cannabis as an effective way to feel better.
Insights & Strategy
Addressing real problems people face—and offering a simple solution.
Naming & Identity
Giving people a better way to feel better.
Packaging & Retail
Swapping the traditional amber bottle for a display-worthy vessel.
Digital Experience
Providing an approachable way to learn about CBD and its benefits.
Art Direction
Showing everyday moments that CBD can complement.
Production
Sharing real stories of how CBD has transformed people's lives.