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Minicircle

Elevating human potential with well-tolerated gene therapy.

Insights & Strategy

Transformed complex gene therapy science into an empowering brand story rooted in optimism.

Identity

A DNA-inspired brandmark, iridescent accent colors, and humanistic details create an identity built for personal transformation.

Digital Experience

Designed an immersive journey guiding users to align their biology with their boldest ambitions.

Packaging

A system that signals scientific credibility and modern confidence in a discreet, personal format.

Content Marketing

Positioned Minicircle as a vibrant cultural movements while simplifying the science and celebrating human potential.

Herman-Scheer are a cohesive team of surprisingly tasteful, restrained, and skillful artists who carefully listened to our company’s story and transformed that into beautiful, functional design system. Our company’s mission and soul shines through our brand with authentic simplicity.

— Mac Davis, CEO

Work Impact

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Eko

Evolving Eko from hardware brand to healthtech ecosystem.

Insights & Strategy

Reframed Eko from stethoscope hardware to clinical AI leader.

Identity

Shifted focus from features to feelings—confidence, clarity, and care.

Art Direction

Elevated the value of real-time data and FDA-cleared AI at the point of care.

App Design

Designed a UI that makes the tech feel trustworthy, not intimidating.

Web Design

Crafted a conversion system for enterprise, consumer, and membership models.

The team brought sharp thinking, zero ego, and a ton of heart to every step of the process. What we walked away with wasn’t just a new look—it was a clearer, bolder articulation of who we are and where we’re going.

That clarity has made a real impact across our go-to-market and partner conversations.

— Jason Bellet, Co-Founder & CBO

Work Impact

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Myo

Positioning Myo as modern physical therapy for body brilliance™.

Insights & Strategy

Transformed Myodetox from misunderstood to magnetic—reframing their offer and unlocking a scalable brand position.

Identity

Dropped the “detox.” Claimed “Myo.” Built a brand that feels as smart, strong, and brilliant as the care it delivers.

Art Direction

Replaced gym-core clichés with real-life movement—creating a visual system that’s as human as it is high-converting.

Digital Experience

Rebuilt the website as a growth engine—clarifying the care, showcasing the method, and boosting client conversions.

Physical Experience

Reimagined in-clinic spaces to feel as elevated, intuitive, and empowering as the care itself.

Merch

Extended the brand into wearable touchpoints—making body brilliance something you can feel, rep, and move in.

We evolved Myo into a modern physical therapy brand—clarifying the story, energizing the team, and setting the stage for national expansion.

“This is the most honest expression of who we are now and where we’re headed. Big love to the crew at Herman-Scheer for their partnership.”

— Scott Marcaccio, Founder & CEO

Work Impact

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The Lactation Network

Driving national awareness for the largest network of lactation consultants.

Insights & Strategy

Reassuring new parents struggling to feed that they are not alone.

Brand Campaign

A cinematic spot showing the beauty & complexity of breastfeeding.

Production

A highly technical shot captured by an all-women crew.

Our campaign drove growth in both The Lactation Network’s provider and consumer audiences across owned, OTT, and streaming channels.

Work Impact

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Lifeforce

Democratizing access to medicine 3.0 and adding life to people's years.

Insights & Strategy

Giving people more control over their health and lives.

Identity

Differentiating in a highly technical space with a confident look.

Packaging & Retail

Elegant packaging with pops of energizing color.

Art Direction

Capturing real moments of a life lived well.

Digital Experience

Making it easy to understand your "lifescore" and get guidance.

We evolved Lifeforce’s brand from performance fitness to a broader health-conscious audience, growing the business and bringing proactive health to thousands of new customers.

“Our incredible partners at Herman-Scheer helped us gain clarity and pushed us to be different, not just better. Thank you Herman-Scheer!”

– Paige Dunn, CMO

Work Impact

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Spring Health

Activating a B2B2C community on social with content rooted in mission.

Social Strategy

Empowering others to advocate for accessible mental healthcare.

Content Marketing

Supporting people along their mental health journeys.

Community Management

Nurturing a community of members, providers, and business leaders.

We brought Spring Health’s rebrand to life and steadily grew both their B2B audiences and end consumer audiences across it’s owned brand channels.

Work Impact

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Juno

Setting a new standard for Canadian veterinary care.

Insights & Strategy

Breaking away from a traditionally unpleasant vet experience.

Naming & Identity

Friendly branding that feels like coming home to your best friend.

Art Direction

Balancing warm and inviting with clinical and credible.

Digital Experience

Giving pet owners a seamless way to find top-notch vet care.

Physical Experience

Designing a welcoming space where pets and people feel at ease.

Employer Branding

Forging a new path where vet professionals know they matter.

We helped Juno become Canada’s fastest-growing vet brand, launching 6 locations in 18 months and elevating employee engagement with an EVP and activation plan.

Work Impact

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Bobbie

Putting the mom-founded formula on the map with a 9% converting site.

Insights & Strategy

Building a launch to disrupt the category.

Digital Experience

High-performing e-commerce that builds trust with parents.

Art Direction

Heartwarming visual vignettes that celebrate all feeding journeys.

Content Marketing

Full-funnel content with storytelling from experts and customers.

We led Bobbie’s e-comm launch, selling out in 3 months and creating one of Shopify’s top-converting websites, putting Bobbie on the map as a category leader.

“You guys know how to build beautiful, functional but also genuinely helpful ecommerce experiences. Grateful for the time, energy, and collaboration.”

– Kim Chappell, CMO

Work Impact

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Alma

Accelerating awareness and growth with providers and consumers.

Insights & Strategy

Facilitating therapist-client relationships in a deeply human way.

Brand Campaign

Providers are centered, showing that “someone” is not just anyone.

Art direction

Grounded in authenticity with vulnerable & warm portraiture.

Content Marketing

Supported a full-funnel campaign across paid and owned channels

Production

Documentary-style crew captured therapists in their spaces.

Brand efforts have driven MoM improvements across nearly all metrics. With Alma’s first-ever integrated campaign, we helped position the brand as a leading mental healthcare provider.

“Herman Scheer was the perfect partner for our recent brand refresh and campaign.  We could not have done it without them!”

– Claire Spangenberg, CMO

Work Impact

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How can we help?

hello@herman-scheer.com