Myo
Positioning Myo as modern physical therapy for body brilliance™.
Insights & Strategy
Transformed Myodetox from misunderstood to magnetic—reframing their offer and unlocking a scalable brand position.
Digital Experience
Rebuilt the website as a growth engine—clarifying the care, showcasing the method, and boosting client conversions.
Physical Experience
Reimagined in-clinic spaces to feel as elevated, intuitive, and empowering as the care itself.
Merch
Extended the brand into wearable touchpoints—making body brilliance something you can feel, rep, and move in.
Lifeforce
Democratizing access to medicine 3.0 and adding life to people's years.
Identity
Differentiating in a highly technical space with a confident look.
Packaging & Retail
Elegant packaging with pops of energizing color.
Art Direction
Capturing real moments of a life lived well.
Digital Experience
Making it easy to understand your "lifescore" and get guidance.
Bobbie
Putting the mom-founded formula on the map with a 9% converting site.
Insights & Strategy
Building a launch to disrupt the category.
Art Direction
Heartwarming visual vignettes that celebrate all feeding journeys.
Content Marketing
Full-funnel content with storytelling from experts and customers.
Minicircle
Elevating human potential with well-tolerated gene therapy.
Insights & Strategy
Transformed complex gene therapy science into an empowering brand story rooted in optimism.
Identity
A DNA-inspired brandmark, iridescent accent colors, and humanistic details create an identity built for personal transformation.
Packaging
A system that signals scientific credibility and modern confidence in a discreet, personal format.
Content Marketing
Positioned Minicircle as a vibrant cultural movements while simplifying the science and celebrating human potential.
Eko
Evolving Eko from hardware brand to healthtech ecosystem.
Insights & Strategy
Reframed Eko from stethoscope hardware to clinical AI leader.
Identity
Shifted focus from features to feelings—confidence, clarity, and care.
App Design
Designed a UI that makes the tech feel trustworthy, not intimidating.
Juno
Setting a new standard for Canadian veterinary care.
Insights & Strategy
Breaking away from a traditionally unpleasant vet experience.
Naming & Identity
Friendly branding that feels like coming home to your best friend.
Art Direction
Balancing warm and inviting with clinical and credible.
Digital Experience
Giving pet owners a seamless way to find top-notch vet care.
Physical Experience
Designing a welcoming space where pets and people feel at ease.
Employer Branding
Forging a new path where vet professionals know they matter.
Spring Health
Activating a B2B2C community on social with content rooted in mission.
Social Strategy
Empowering others to advocate for accessible mental healthcare.
Content Marketing
Supporting people along their mental health journeys.
Community Management
Nurturing a community of members, providers, and business leaders.
The Lactation Network
Driving national awareness for the largest network of lactation consultants.
Insights & Strategy
Reassuring new parents struggling to feed that they are not alone.
Brand Campaign
A cinematic spot showing the beauty & complexity of breastfeeding.
Production
A highly technical shot captured by an all-women crew.
Alma
Accelerating awareness and growth with providers and consumers.
Insights & Strategy
Facilitating therapist-client relationships in a deeply human way.
Brand Campaign
Providers are centered, showing that “someone” is not just anyone.
Art direction
Grounded in authenticity with vulnerable & warm portraiture.
Content Marketing
Supported a full-funnel campaign across paid and owned channels
Production
Documentary-style crew captured therapists in their spaces.