Myo
Positioning Myo as modern physical therapy for body brilliance™.
Insights & Strategy
Transformed Myodetox from misunderstood to magnetic—reframing their offer and unlocking a scalable brand position.
Digital Experience
Rebuilt the website as a growth engine—clarifying the care, showcasing the method, and boosting client conversions.
Physical Experience
Reimagined in-clinic spaces to feel as elevated, intuitive, and empowering as the care itself.
Merch
Extended the brand into wearable touchpoints—making body brilliance something you can feel, rep, and move in.
Earthbar
Evolving a 50-year-old vitamin shop into a nationwide wellness chain.
Insights & Strategy
Reframing what wellness *really* means to people today.
Identity
A bold, timeless system that shines across touchpoints.
Digital Experience
Unifying online and IRL experiences with a highly-functional website.
Physical Experience
Storefronts and signange that celebrate modern wellness.
Art Direction
Bright lifestyle moments and imagery heroizing product.
Fatty15
Introducing the world's first essential fatty acid with a top 1% Shopify store.
Insights & Strategy
Fighting the misconception that all fats are bad for you.
Digital Experience
Driving sales and highlighting the advanced scientific research.
Messaging
Making a complex supplement simple and approachable.
Art Direction
Bringing a remarkable origin story to life with stunning visuals.
Absorb Co.
Revolutionizing supplements with solutions you can actually feel.
Insights & Strategy
These aren't supplements, they're solutions.
Naming & Identity
Taking cues from 5x more bioavailability to keep your attention.
Packaging & Retail
Shelf blocking meets scroll stopping in this highly functional design.
Art Direction
Relatable lifestyle paired with scientific appetite appeal.
Digital Experience
Vibrant and grid-based organization that helps you take it all in.
BetterUp
Bringing the coaching experience to millions with multi-channel content.
Social Strategy
Leading with actionable content that's educational and aspirational.
Content Marketing
Resonating with daily saveable moments that are strikingly vibrant.
Digital Experience
Captivating animated infographics keep you scrolling to conversion.
Event campaign
Amplifying an event message beyond the 20,000+ attendees.
Bowflex
Blending product function with brand mission on social.
Social Strategy
Brand story told through content about self-love and community.
Brand campaign
Evoking the pure joy of movement—no matter your shape or size.
Content Marketing
Connecting with an active audience through vibrant content and UGC.
Production
Dynamic visuals showcasing a spectrum of bodies and emotions.
Happier
Rebranding meditation by meeting people where they are.
Insights & Strategy
Giving busy people a way to go deeper with meditation.
Identity
A calming yet confident brand world, with playful moments.
Digital Experience
An approachable way for people to engage with meditation.
Art Direction
Capturing daily moments where mindfulness matters.
Spring Health
Activating a B2B2C community on social with content rooted in mission.
Social Strategy
Empowering others to advocate for accessible mental healthcare.
Content Marketing
Supporting people along their mental health journeys.
Community Management
Nurturing a community of members, providers, and business leaders.
Gainful
Launching the first completely customizable protein.
Insights & Strategy
Bringing protein powder out of the weight room and onto the kitchen counter.
Identity
Personalizing protein powder in an approachable way that stands out.
Packaging & Retail
Elevating the unboxing experience and makes it all about you.
Digital Experience
Providing a straightforward way to get a personalized protein powder.
Art Direction
Sophisticated fitness imagery in unexpected angles and environments.
The Lactation Network
Driving national awareness for the largest network of lactation consultants.
Insights & Strategy
Reassuring new parents struggling to feed that they are not alone.
Brand Campaign
A cinematic spot showing the beauty & complexity of breastfeeding.
Production
A highly technical shot captured by an all-women crew.
Fig
Helping millions with dietary restrictions find the foods they can eat.
Insights & Strategy
Seamlessly find foods that work for you and connect with others.
Identity
Infusing levity and light with cues from internet culture.
Digital Experience
Find thousands of products and scan any barcode, wherever you are.
Art Direction
High-contrast photography that celebrate inclusive eating.
Brand Campaign
Muti-channel campaign to launch the brand telling who "Fig is for."
Content Marketing
Content that's equal parts app education and community building.
Production
Visuals showing the product in-use and the joy that comes with it.
Alma
Accelerating awareness and growth with providers and consumers.
Insights & Strategy
Facilitating therapist-client relationships in a deeply human way.
Brand Campaign
Providers are centered, showing that “someone” is not just anyone.
Art direction
Grounded in authenticity with vulnerable & warm portraiture.
Content Marketing
Supported a full-funnel campaign across paid and owned channels
Production
Documentary-style crew captured therapists in their spaces.