Expectful
Setting up the go-to motherhood app for explosive growth and acquisition.
Insights & Strategy
The journey to "mom" is transformational, requiring holistic support.
Identity
Creating a warm and inclusive space destination women feel seen.
Digital Experience
Offering a rich library of resources from articles to meditations.
Art Direction
Conveying the diversity of motherhood experiences.
Content Marketing
Welcoming moms into a journey with the brand with relatable content.
Dipsea
Increasing the audio erotica app's conversion by 30% after rebranding.
Insights & Strategy
Introducing desire with an app created for women, by women.
Identity
An evocative design system replete with curves and a lush palette.
Digital Experience
Get lost in a story with barely there UI and immersive motion.
Art Direction
Small desirable moments that inspire women to listen and imagine.
Production
Capturing an asset library that felt really hot and really real.
Feals
Removing the taboo of cannabis as an effective way to feel better.
Insights & Strategy
Addressing real problems people face—and offering a simple solution.
Naming & Identity
Giving people a better way to feel better.
Packaging & Retail
Swapping the traditional amber bottle for a display-worthy vessel.
Digital Experience
Providing an approachable way to learn about CBD and its benefits.
Art Direction
Showing everyday moments that CBD can complement.
Production
Sharing real stories of how CBD has transformed people's lives.