Blending product function with brand mission on social.
Social Strategy
Brand story told through content about self-love and community.
Brand campaign
Evoking the pure joy of movement—no matter your shape or size.
Content Marketing
Connecting with an active audience through vibrant content and UGC.
Production
Dynamic visuals showcasing a spectrum of bodies and emotions.
Our rebrand positioned Bowflex as modern, inclusive, and cutting-edge, growing core audiences across all owned channels and revitalizing consumer perception.
“Our partnership with Herman-Scheer leveled up the brand and marketing better than we could imagine.