Setting up the go-to motherhood app for explosive growth and acquisition.
Insights & Strategy
The journey to "mom" is transformational, requiring holistic support.
Identity
Creating a warm and inclusive space destination women feel seen.
Digital Experience
Offering a rich library of resources from articles to meditations.
Art Direction
Conveying the diversity of motherhood experiences.
Content Marketing
Welcoming moms into a journey with the brand with relatable content.
Our rebrand grew Expectful from a meditation app to a holistic well-being platform, expanding its audience size, impact, and reach, ultimate leading to it’s acquisition by Babylist.
“Thank you Herman-Scheer for being such an integral part of our journey. Our brand will only grow from here 🚀.”