Feals
Removing the taboo of cannabis as an effective way to feel better.
Insights & Strategy
Addressing real problems people face—and offering a simple solution.
Naming & Identity
Giving people a better way to feel better.
Packaging & Retail
Swapping the traditional amber bottle for a display-worthy vessel.
Digital Experience
Providing an approachable way to learn about CBD and its benefits.
Art Direction
Showing everyday moments that CBD can complement.
Production
Sharing real stories of how CBD has transformed people's lives.