Launching the first completely customizable protein.
Insights & Strategy
Bringing protein powder out of the weight room and onto the kitchen counter.
Identity
Personalizing protein powder in an approachable way that stands out.
Packaging & Retail
Elevating the unboxing experience and makes it all about you.
Digital Experience
Providing a straightforward way to get a personalized protein powder.
Art Direction
Sophisticated fitness imagery in unexpected angles and environments.
We positioned Gainful to become leader in personalized nutrition, securing retail partnerships with GNC, Target, and Vitamin Shoppe, while building a powerful e-commerce engine.