Stash

Infusing fresh energy into a 70s tea pioneer with a bold brand evolution.

Repositioning Stash to reclaim leadership as the most flavorful tea brand while finding fresh expression for their 70s roots.

A vibrant identity system where flavor drives everything, from bold visuals to ingredient-obsessed language and all the moments infused.

Eye-catching shelf appeal with large-scale ingredients making flavor the hero, paired with vibrant color to command attention.

Aspirational lifestyle moments meet macro flavor details, vibrant scenes and appetizing close-ups celebrating tea in all forms.

Activating the refreshed brand across channels with a brand film, full asset library, influencer partnerships, and social storytelling.

Tapping into culture and a loyal base of tea lovers to create moments for engagement and appetite appeal on the feed.

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