Stash
Infusing fresh energy into a 70s tea pioneer with a bold brand evolution.
Insights & Strategy
Repositioning Stash to reclaim leadership as the most flavorful tea brand while finding fresh expression for their 70s roots.
Packaging & Retail
Eye-catching shelf appeal with large-scale ingredients making flavor the hero, paired with vibrant color to command attention.
Art Direction & Production
Aspirational lifestyle moments meet macro flavor details, vibrant scenes and appetizing close-ups celebrating tea in all forms.
Content Marketing
Tapping into culture and a loyal base of tea lovers to create moments for engagement and appetite appeal on the feed.
Myo
Positioning Myo as modern physical therapy for body brilliance™.
Insights & Strategy
Transformed Myodetox from misunderstood to magnetic—reframing their offer and unlocking a scalable brand position.
Digital Experience
Rebuilt the website as a growth engine—clarifying the care, showcasing the method, and boosting client conversions.
Physical Experience
Reimagined in-clinic spaces to feel as elevated, intuitive, and empowering as the care itself.
Merch
Extended the brand into wearable touchpoints—making body brilliance something you can feel, rep, and move in.
Neuro
Transforming a single sku D2C nootropic into a nationwide best seller.
Insights & Strategy
Unlocking growth by moving from a niche biohacker audience to growing segment of health optimizers.
Packaging & Retail
Now across 30k shelves from retailers like CVS and Walgreens to WholeFoods & Erewhon.
Art Direction
A distinct visual system to showcase Neuro’s science and the aspirational lifestyles it enables.
Digital Experience
An e-commerce engine meant for subscription and optimized touchpoints throughout the journey.
Content Marketing
The content to supercharge Neuro’s marketing efforts for launch and beyond.
Lifeforce
Democratizing access to medicine 3.0 and adding life to people's years.
Identity
Differentiating in a highly technical space with a confident look.
Packaging & Retail
Elegant packaging with pops of energizing color.
Art Direction
Capturing real moments of a life lived well.
Digital Experience
Making it easy to understand your "lifescore" and get guidance.
Earthbar
Evolving a 50-year-old vitamin shop into a nationwide wellness chain.
Insights & Strategy
Reframing what wellness *really* means to people today.
Identity
A bold, timeless system that shines across touchpoints.
Digital Experience
Unifying online and IRL experiences with a highly-functional website.
Physical Experience
Storefronts and signange that celebrate modern wellness.
Art Direction
Bright lifestyle moments and imagery heroizing product.
Minicircle
Elevating human potential with well-tolerated gene therapy.
Insights & Strategy
Transformed complex gene therapy science into an empowering brand story rooted in optimism.
Identity
A DNA-inspired brandmark, iridescent accent colors, and humanistic details create an identity built for personal transformation.
Packaging
A system that signals scientific credibility and modern confidence in a discreet, personal format.
Content Marketing
Positioned Minicircle as a vibrant cultural movements while simplifying the science and celebrating human potential.
Eko
Evolving Eko from hardware brand to healthtech ecosystem.
Insights & Strategy
Reframed Eko from stethoscope hardware to clinical AI leader.
Identity
Shifted focus from features to feelings—confidence, clarity, and care.
App Design
Designed a UI that makes the tech feel trustworthy, not intimidating.
Absorb Co.
Revolutionizing supplements with solutions you can actually feel.
Insights & Strategy
These aren't supplements, they're solutions.
Naming & Identity
Taking cues from 5x more bioavailability to keep your attention.
Packaging & Retail
Shelf blocking meets scroll stopping in this highly functional design.
Art Direction
Relatable lifestyle paired with scientific appetite appeal.
Digital Experience
Vibrant and grid-based organization that helps you take it all in.
Happier
Rebranding meditation by meeting people where they are.
Insights & Strategy
Giving busy people a way to go deeper with meditation.
Identity
A calming yet confident brand world, with playful moments.
Digital Experience
An approachable way for people to engage with meditation.
Art Direction
Capturing daily moments where mindfulness matters.
Juno
Setting a new standard for Canadian veterinary care.
Insights & Strategy
Breaking away from a traditionally unpleasant vet experience.
Naming & Identity
Friendly branding that feels like coming home to your best friend.
Art Direction
Balancing warm and inviting with clinical and credible.
Digital Experience
Giving pet owners a seamless way to find top-notch vet care.
Physical Experience
Designing a welcoming space where pets and people feel at ease.
Employer Branding
Forging a new path where vet professionals know they matter.
Gainful
Launching the first completely customizable protein.
Insights & Strategy
Bringing protein powder out of the weight room and onto the kitchen counter.
Identity
Personalizing protein powder in an approachable way that stands out.
Packaging & Retail
Elevating the unboxing experience and makes it all about you.
Digital Experience
Providing a straightforward way to get a personalized protein powder.
Art Direction
Sophisticated fitness imagery in unexpected angles and environments.
Velotric
Differentiating an e-bike in a highly competitive market, because it's fun.
Insights & Strategy
Say hello to the e-bike built to rekindle the joy of riding a bicycle.
Identity
A vibrant toolkit with bike-inspired colors that emphasize “fun.”
Brand Campaign
Content to launch new products and bring the brand ethos to life.
Art Direction
Highlighting the little moments that reframe the mundane.
Content Marketing
Clever creative that sparked curiosity and conversion.
Production
A multi-day, on-location shoot to capture the bikes in action.