Neuro
Transforming a single sku D2C nootropic into a nationwide best seller.
Insights & Strategy
Unlocking growth by moving from a niche biohacker audience to growing segment of health optimizers.
Packaging & Retail
Now across 30k shelves from retailers like CVS and Walgreens to WholeFoods & Erewhon.
Art Direction
A distinct visual system to showcase Neuro’s science and the aspirational lifestyles it enables.
Digital Experience
An e-commerce engine meant for subscription and optimized touchpoints throughout the journey.
Content Marketing
The content to supercharge Neuro’s marketing efforts for launch and beyond.
Gainful
Launching the first completely customizable protein.
Insights & Strategy
Bringing protein powder out of the weight room and onto the kitchen counter.
Identity
Personalizing protein powder in an approachable way that stands out.
Packaging & Retail
Elevating the unboxing experience and makes it all about you.
Digital Experience
Providing a straightforward way to get a personalized protein powder.
Art Direction
Sophisticated fitness imagery in unexpected angles and environments.
Feals
Removing the taboo of cannabis as an effective way to feel better.
Insights & Strategy
Addressing real problems people face—and offering a simple solution.
Naming & Identity
Giving people a better way to feel better.
Packaging & Retail
Swapping the traditional amber bottle for a display-worthy vessel.
Digital Experience
Providing an approachable way to learn about CBD and its benefits.
Art Direction
Showing everyday moments that CBD can complement.
Production
Sharing real stories of how CBD has transformed people's lives.
Fatty15
Introducing the world's first essential fatty acid with a top 1% Shopify store.
Insights & Strategy
Fighting the misconception that all fats are bad for you.
Digital Experience
Driving sales and highlighting the advanced scientific research.
Messaging
Making a complex supplement simple and approachable.
Art Direction
Bringing a remarkable origin story to life with stunning visuals.
Earthbar
Evolving a 50-year-old vitamin shop into a nationwide wellness chain.
Insights & Strategy
Reframing what wellness *really* means to people today.
Identity
A bold, timeless system that shines across touchpoints.
Digital Experience
Unifying online and IRL experiences with a highly-functional website.
Physical Experience
Storefronts and signange that celebrate modern wellness.
Art Direction
Bright lifestyle moments and imagery heroizing product.
Bobbie
Putting the mom-founded formula on the map with a 9% converting site.
Insights & Strategy
Building a launch to disrupt the category.
Art Direction
Heartwarming visual vignettes that celebrate all feeding journeys.
Content Marketing
Full-funnel content with storytelling from experts and customers.
Absorb Co.
Revolutionizing supplements with solutions you can actually feel.
Insights & Strategy
These aren't supplements, they're solutions.
Naming & Identity
Taking cues from 5x more bioavailability to keep your attention.
Packaging & Retail
Shelf blocking meets scroll stopping in this highly functional design.
Art Direction
Relatable lifestyle paired with scientific appetite appeal.
Digital Experience
Vibrant and grid-based organization that helps you take it all in.